Theshortversion,thelongversion,andthepartsinbetween.

I'm Will. Founder based in Pittsburgh. Co-founder and CEO of MarketMatch Technologies — pricing and inventory intelligence for dealerships across the greater Pittsburgh area. We're a Cox Automotive partner, run AI models that price 24,000+ vehicles a month, and operate as a small technical team close to the dealerships we serve.

Through Yashar Family Investments I invest my own and family capital across private and public markets — venture and SPV positions, public equities, and the hedging and risk work behind them. I think about sizing, liquidity, and downside before upside. I also serve as Chief Investment Officer of the Duquesne Asset Management Group, leading research for the university's $2.5M Student Managed Investment Fund. NVDA and TSM were the calls that took us to first place last year.

Before MarketMatch I founded 3D4U Printing in high school — a Bay Area 3D printing company servicing FIRST Robotics teams and local businesses. During COVID we pivoted the floor and donated 119 PPE face shields to Kaiser Permanente and Rose Meadows Elder Care. The Harker Aquila ran a piece on it. The lesson — that you can repurpose a small operation fast if you actually own the supply chain — has stayed with me.

The internships filled in the rest. At Module I designed 3D models and shot drone cinematography that drove an 80% lift in LinkedIn engagement. At Neptec Optical Solutions I rebuilt the site on Shopify and built the forecasting models leadership used for sales planning when new cabling supply came online. Trade Technologies taught me how to expand distribution channels and walk a CES floor without getting hustled.

I'd rather do the operating work than write a deck about the fun part. When I'm off the screen I fly FPV drones (Multi-GP chapter officer; building and racing since 2018), train, and volunteer at Rose Meadows Elder Care doing tax prep, accounting, and tech help.