NowBuilding MarketMatch · Pittsburgh, PA

Builtwithoutpermission.

Co-founder and CEO of MarketMatch. Operator at the intersection of automotive finance and AI. Quietly engineered from Pittsburgh.

Will Yashar
Pittsburgh
Available
MM · CEO

5+

Companies & ventures shipped

$1B+

Vehicle inventory priced

24/7

Quiet, deliberate output

MarketMatch
Praetor
Trading Bot
Private Investments
FPV
Duquesne · Harker
MarketMatch
Praetor
Trading Bot
Private Investments
FPV
Duquesne · Harker
01Now

What I'm building this week.

All work
Co-Founder & CEOshipping

01 · 2023 →

MarketMatch Technologies

Automotive intelligence that helps dealerships identify undervalued vehicles.

PythonCustom AI modelsAutomated data pipelines
Founder & Ownerarchived

02 · Nov 2019 – May 2022

3D4U Printing

Bay Area 3D printing company. $24K ARR by senior year of high school. Pivoted to donate PPE during COVID.

Fusion 360SolidWorksCura
Operatorlive

03 · 2022 →

Trading

Personal book across equities, options, and crypto. Risk-sized, patient, no fanfare.

IBKREquitiesOptions
Engineerlive

04 · 2023 →

Portfolio Bot

Python execution layer that watches a small set of signals I trust and executes when conditions hit.

PythonPandasPostgres
02How I work

Quietly. Methodically.
Without permission.

/ 01

Ship the unsexy 80%.

The first 80% of any product is plumbing — pricing models, data ingest, auth, deploy. I do that part well, then earn the right to do the interesting 20%.

/ 02

Bias to specifics.

Vague founders make vague companies. I try to talk like a P&L: who, what, by when, at what cost. If I'm not specific, I haven't thought about it enough.

/ 03

Build the second brain.

I treat my own workflow as a product — Praetor exists because I needed it before anyone else did. The best tools are dogfooded for a year before they're sold.

03Talk to my AI

Ask me anything.
It's actually me.

An agent trained on my bio, my projects, and how I write. It knows what I'm building, what I'm reading, and what I'd say about your idea. Faster than email; honest enough to admit when only the human me will do.

Are you raising right now?
Selectively. MarketMatch is the priority — if you've operated in automotive retail or have unfair distribution into dealerships, that's the conversation worth having. Use /book for a 30.
Cool. What stack do you use?
Will is typing
04Direct

Let's build
something serious.

For coffee, capital, or the rare partnership — pick the channel that fits and I'll get back to you in business hours.