yasharישר
adj. \ yä-ˈshär \
honest, straightforward.
in Hebrew, a name.
in life, a motto.
Capital allocation and company-building.
The main lanes are Yashar Family Investments and MarketMatch: long-horizon capital on one side, an operating company in automotive pricing intelligence on the other. Everything else is supporting evidence.
01 · 2023 →
MarketMatch Technologies
Automotive intelligence that helps dealerships identify undervalued vehicles.
Quietly. Methodically.
Without permission.
/ 01
Own the operating details.
The useful work is usually pricing models, data ingest, cash discipline, customer calls, and the quiet machinery that keeps a company alive. I like that part.
/ 02
Bias to specifics.
Vague founders make vague companies. I try to talk like a P&L: who, what, by when, at what cost. If I'm not specific, I haven't thought about it enough.
/ 03
Think like an owner.
Capital and companies punish tourists. I care about who gets paid, where margin comes from, what breaks first, and whether the work compounds after the obvious story is gone.
Let's build
something serious.
For coffee, capital, or the rare partnership — pick the channel that fits and I'll get back to you in business hours.