MarketMatch Technologies
MarketMatch is the operating layer for how dealerships find and price inventory. Based in the Pittsburgh area, we scaled from 1 to 8 dealership clients, signed a licensing partnership with Cox Automotive, and run AI models + data pipelines that price 24,000+ vehicles every month across the eastern seaboard. I built the company with two employees across product, sales, and data operations.
Role
Co-Founder & CEO. Sold the first eight pilots, wrote the first version of the pricing engine, hired two employees, and run the cap table.
Stack
8
Dealerships in greater Pittsburgh
24,000+
Vehicles priced / month
Cox
Automotive licensing partner
The thesis
Used-car retail is a high-velocity, low-margin business where the difference between a great month and a bad one is the pricing decision in the first 48 hours of inventory. Most dealers make those calls on instinct or with software that hasn't meaningfully changed in fifteen years. We built better.
What we shipped
A real-time pricing engine ingesting every comparable listing in a market, weighted by recency, dealer proximity, and trim alignment. Layered on top: an inventory-velocity model that tells managers which units are dead and which to lean into. Cox Automotive licensing partnership feeds proprietary data into the engine.
Operations
Built the first version of the pricing engine, sold the first eight pilots, and hired two employees to help run product, sales, and data operations. The company is intentionally small, technical, and close to the dealerships we serve.